Apple Is Set to Report Earnings Thursday. Here’s How Much The Stock Is Expected to Move
Apple Is Set to Report Earnings Thursday. Here’s How Much The Stock Is Expected to Move
Aaron McDadeTue, July 28, 2026 at 8:59 PM UTC
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Apple recently reclaimed its title as the world’s most valuable company from Nvidia.Credit: Kevin Carter / Getty ImagesKey Takeaways -
Apple is due to report earnings Thursday afternoon, with options pricing suggesting traders see its stock swinging up to about 4% by the end of the week.
Thursday’s report will be Apple’s last with Tim Cook as CEO, with John Ternus set to take over the top job in September.
Apple is set to report earnings after the closing bell Thursday, with traders expecting the iPhone maker’s stock could extend its record-setting rally following the results.
Based on current options pricing, Apple (AAPL) shares are seen swinging up to about 4% in either direction by the end of the week. A move of that size from Tuesday’s close could send the stock up to a new record above $352, or back below $328, giving up some of its recent gains.
After overtaking Nvidia (NVDA) as the world’s most valuable company and watching its market capitalization briefly cross the $5 trillion threshold, Apple saw its shares finish Tuesday’s session 1% higher at a closing record of $340. The iPhone maker’s stock has added one-quarter of its value this year amid optimism around strong iPhone sales and anticipated advances under new CEO John Ternus, who’s set to take the helm from Tim Cook in September.
Why This Matters to Investors
Thursday’s earnings call will be Apple’s last with Tim Cook as CEO, with investors likely to watching closely for any updates on the company’s plans.
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Ahead of the report, Morgan Stanley analysts lifted their price target to $364 from $360, suggesting investors could be underestimating Apple’s potential revenue growth in the next few quarters from recent price hikes to offset soaring memory costs.
Apple is projected to report fiscal third-quarter revenue of $103.2 billion, up 15% year-over-year, along with earnings per share of $1.87, compared to $1.57 the same time a year ago, per Visible Alpha estimates.
Wall Street analysts are largely bullish on Apple. Five of the eight analysts tracked by Visible Alpha have issued “buy” recommendations for the stock, compared to one neutral and two “sell” ratings. It’s already overtaken their mean price target of $333 with its recent gains.
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Source: “AOL Money”
